Nissan played a gutsy card today (story on NPR) with an announcement to have a viable (if ugly) EV on the market by 2010, about 5 years ahead of other majors. I’m glad to hear the news, but am more surprised by their CEO’s motive:
According the the NPR story: Chief Executive Carlos Ghosn says. “The number of people buying cars around the world is increasing, while the need to reduce emissions is becoming more urgent. There is a perceived conflict between the demand for more cars and the demand for a cleaner planet — 10, 20 or 30 percent lower emissions cannot be the only answer. The goal should be 100 percent lower emissions.”
This supports one of my favorite themes: while the US lives high on the hog and is looking for incremental efficiency, the real markets for products is the developing world. Competition for energy will be ferocious in those markets while in the US we can “create” energy by just conserving what we waste (see MIT article on our enormous carbon footprint).
July 17, 2008 at 8:17 pm
A fundamental change in our driving habits is now required.
The Automobile Industry is going to be in the same position as the Airline Industry in the next few months. Unless we get away from gas combustion vehicles, including Hybrids, the automobile industry (as we know it) will die.We need to make drastic moves. America needs to move to ELECTRIC. The vehicles are not as fast, not always as fun to drive, but the move will save Americans money (Billions) and help bring change to our automotive companies. Let’s “Be Green”!!!!!!!!!!!! BG Automotive Group Ltd. has a car that will travel 80-100 miles per charge for $15,995. Finally a car that most Americans can afford. Did you know that 80% of all drivers, drive less than 50 miles per day? This new car will cost an equivalent of $0.20-0.25 cents/gallon (depending on electricity rates in your area). Why send $700 Billion per year to OPEC (now buying up U.S. companies) when we can use this money for our schools, health care, social security for all Americans, etc, etc, etc. We can make the difference if WE change.